Interesting bit of news I found on the Internet... Android phones have outsold the iPhone in the US for the first time, in Q4 2010. Apparently, according to the survey, Apple sold 24.3% of the 63.2m smartphones sold, Google Android counted for 28.7%. RIM's share for its Blackberry device dropped to almost 7 percentage points to 31.6% but it is still market leader in the US.
As both Google and Apple shares continue to rise, it looks like Blackberry could soon slip back into third place so expect some form of competitive reaction from RIM in the form of offers and price reductions.
Google have targeted a much broader segment of the market, whereas Apple is more focused on the mid- to high-end of the market, so it is to be expected that Google is growing more quickly. Google is more widely distributed also, whereas Apple like to keep a strong hand on where and how (and dare I say at what price) the iPhone is sold.
What will be interesting is whether Apple deem this to require some kind of tactical reaction or whether they'll stick to their strategic marketing plan. With iPhone 5 around the corner and, as it's rumoured, is jam packed full of new features to blow our minds, maybe Apple will wait and see before tinkering with pricing strategies.
For now, as we wait and see, what is clear is that smartphones have bridged the gap between innovation and established technology. Soon we'll all have smartphones and mobile commerce will be a reality for all. I'm sticking with my prediction, by 2015 the only wallet you'll find will be in a museum.
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